Final Reductions

Installed in a vacant commercial unit ‘Final Reductions’ reconfigured the text and graphics of merchandising materials collected from nearby stores. Using till-side stationery and retail tagging devices these were cut, folded, woven and reassembled to echo the changing occupancy of shopping centres. Anagrams of ‘Final Reductions’ reflected consumer expectations or attitudes and warned of financial turmoil.

Final Reductions
dimensions variable
reclaimed merchandising, paper, marker pen, highlighter, correction fluid, plastic, packaging tape